Lynette m horn




website and email design
Main Roles
• Concepts
• Logo design and branding
• Design / UI Design (Sketch or Photoshop)
• Digital illustration
• Copywriting
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Interesting Tid Bits
Liquid Lab is a omni channel retail concept that creates über healthy "smoothie" beverages sourced from local, organic and high quality growers. The also create custom blends based on customers goals.
This is a full branding project that included a single web page design. I spearheaded the entire project from research, initial concepts through to packaging and the final home page design.
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Lots of digital illustrations and copywriting went into creating this life-like brand.
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As designers, we need to be equally creative utilizing existing brand guidelines and interpreting them to deliver to a specific business challenges or creative brief - as shown here in the educational emails for Colorado State and Marshall University.
The Botanist web pages animation shows a series of single page web design templates for their Marketing Support (order-on-demand) micro site. Followed their brand guidelines for fonts, styling, color palette and images. Creative assets, UI style guide and a Zeplin link were delivered to the clients' internal development team for use in building the full site.

