Main Roles

• Art Direction

• Design

• Final Art Files

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PR Launch materials

• Advertising

• Direct Mail

• Fragrance Sample Strip

• Invitations - Letterpressed

• "Look Book" Brochure

• Letterhead & Pocket Folder

• Sell Sheet

• Tags

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Interesting Tid Bits

This signature fragrance, body and home fragrance collection was inspired by India Hicks, daughter of interior designer David Hicks, and goddaughter of Prince Charles.
To capture her lifestyle, the project included an on-site photoshoot at her island home. Photography by Joseph Montezinos.

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Direct mail pieces included a tip-on sample packet and coupon and a band that slipped over the cover, delivered in a  custom envelope.

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Letterpressed invitations for the Press Launch were placed in a custom textured envelope and closed with a custom faux wax seal.

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"Wall collage" was inspired by a display of family photos seen in India's home and uses found objects, family photography and my own photography taken on the photoshoot. This image was incorporated into the Brochure as an end flap and used as a backdrop at events.