Main Roles

• Creative Strategy 

• Concepts

• Art Direction

• Design

• Photoshop Compositions

• In-store Set Illustrations

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Campaign Components

• POS Posters and Signage

• Home & Landing Pages

• Email Campaign

• Banner Ads

• Social Media Images and Copy

• Campaign Guidelines

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Interesting Tid Bits

Campaign goal was to re-energized the customer with a care ritual including a new
Anti-ageing Hand Therapy product.

 

We introduced a "Hand Care Masterclass" which was a complete in-store demonstration of each of the components of the ritual, offering a trans-formative experience that crossed generations and genders.

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Budget allowed for stock photography use, or the re-use of existing assets –this campaign blended both.

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The campaign relied on a strong benefit-focused headline messages and a full set of digital activations including home page design, multiple email templates, small banner ads and social ready for posting.

 

Worked remotely with London-based Marketing Team and freelance copywriters. All assets and Guidelines were distributed to 11 global markets for local integration.