Main Roles

• Creative Strategy

• Art Direction

• Design

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Projects

• Bi-annual Catalog (80 pages)

• Sell Sheets

• Design Guide and Templates

• Advertising

• Trade Show POS

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Interesting Tid Bits

C&E's Wholesale channel included a broad range of businesses from small "Mom and Pop" stores, to retailers such as The Paper Store, to high volume accounts like Amazon, TJX and Costco.

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A large part of presenting the C&E brand to this audience included a complete set of collateral materials utilized by the sales and marketing teams across North America. A different seasonal theme was created bi-yearly to reflect new products in market.

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Mini brand catalogs were created for niche Trade Shows.

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A comprehensive design guide and best practice tool solved the diverse communication needs of this channel and shortened creative turn-around time. A total of 65 templates were created including solutions for both digital and POS needs. Digital files were released to 11 global markets for local adaptation.