Main Roles

• Creative Strategy

• Art Direction

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Campaign Components

• Video

• POS Poster and Signage

• Email

• Thank You Bag Stuffer

• Campaign Guidelines

 

Interesting Tid Bits

Crabtree & Evelyn donated 5% of sales of Rosewater, Pear & Pink Magnolia and "Armed In Pink" Nail Lacquer products, sold during the month of October, to the National Breast Cancer Foundation.

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The video was produced entirely in-house and shot in various locations throughout Corporate Headquarters and Manufacturing using C&E employees. We hired a hair and make-up artist to help our co-workers feel good about how they look on camera. The head of Marketing at C&E provided the script.

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Provided art direction to videographer, senior designer and E commerce designer and supported team by designing graphic details that were used consistently throughout
the campaign