Lynette m horn
ABOUT LYNETTE
Lynette first fell in love with this business as a freshman in high school when her art teacher introduced her to Advertising Design. This led to a degree in Visual Communication from the Art Institute, a migration to Boston, MA and then, on to Woodstock, CT.
Now, Lynette is a highly collaborative creative that brings energy and experience to creative strategy, design teams, and projects large and small. She is driven primarily by her desire to learn new things and to discover inspired solutions that are brand-appropriate, forward thinking and create great experiences. She loves connecting brands to their communities and businesses to their customers.
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A recognized creative professional for leading teams, and equally adept working "solo", she delivers a high quality creative product with an insightful, elevated design approach with a "customer first" attitude and attention to even the smallest details.
“In my capacity as Chief Creative Officer with Crabtree & Evelyn, I was fortunate enough to have Lynette on my team, always enthusiastic to jump right into any project within her scope or without, she masterfully researched, designed and executed projects across multiple disciplines… all with an ability to see and develop, not only the big picture, but the consumer-centric nuances that drive creative from good to great.”
~ Glen Spurrier
Global Chief Creative Officer; Crabtree & Evelyn, Ltd.
Through her experience, Lynette finds best results are achieved by bringing creative vision to a well-defined problem, combined with collaboration, great communication, creative research, business insights and actively listening to the "ask" from partners and stakeholders. She endeavors to incorporate each of these disciplines into all of her creative endeavours.
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CREATIVE LEAD & MANAGEMENT
Creative Leadership Support
Creative Process - Design & Implementation
Creative Strategy Development
Creative Team Management
Collaborative Team Lead
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ART DIRECTION & DESIGN
Brand Identity & Guidelines
Concepts / Concept Development
Creative Research
Digital & Print Design
Email Campaigns
Integrated Marketing Campaigns
Marketing Support Materials
Packaging - Design and Production
Photo Composition
Photo Art Direction
Social Media Images
Style Guides
Website Design - UI/UX