Main Roles

• Creative Strategy 

• Concepts

• Art Direction

• Design

• Photoshop Compositions

• Visual Merchandising Set Illustrations

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Retail Campaign Components

• POS Posters and Signage

• Promotional Hand-out

• Campaign Guidelines

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Digital Campaign Components

• E Commerce Home and Landing Pages

• Email Campaigns

• Social Media Images and Copy

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Interesting Tid Bits

Two new hand care products by Crabtree & Evelyn provided protection for your hands during the day (serum) and at night (an ultra-moisturizing treatment). The campaign focused on the "24-hour" message, the benefits of each product and highlighted the synergy between the two.

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The challenge was to create compelling visuals using existing assets, so extensive photoshop composition work was involved in nearly every image. The poster includes 6 different images.

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Created a full set of digital assets including home page, landing page design, multiple email templates, small banner ads and social images and copy.

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Worked remotely with London-based freelance copywriters. All assets and Guidelines were distributed to 11 global markets for local integration.