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24-hour hand care
GLOBAL DIGITAL

campaign

Main Roles

• Creative Strategy 

• Concepts

• Art Direction

• Design

• Photoshop Compositions

Campaign Components

• Home & Landing Pages

• Email Campaign

• Social Media Images and Copy

• POS Posters and Signage

• Promotional Hand-out

• Campaign Guidelines

Interesting Tid Bits

Two new hand care products by Crabtree & Evelyn provided protection for your hands during the day (serum) and at night (an ultra-moisturizing treatment). The campaign focused on the "24-hour" message, the benefits of each product and the synergy between them.

The challenge was to create compelling visuals using existing assets. Extensive photoshop composition work was involved in nearly every image. The poster includes 6 different images.

Created a full set of digital assets including home page, landing page, email templates, and social images and copy.

Worked remotely with London-based freelance copywriters. All campaign assets and Guidelines were distributed to 11 global markets for local adaptation.

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