Main Roles

• Creative Strategy 

• Concepts

• Art Direction

• Design

• Photoshop Compositions

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Campaign Components

• Home & Landing Pages

• Email Campaign

• Social Media Images and Copy

• POS Posters and Signage

• Promotional Hand-out

• Campaign Guidelines

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Interesting Tid Bits

Two new hand care products by Crabtree & Evelyn provided protection for your hands during the day (serum) and at night (an ultra-moisturizing treatment). The campaign focused on the "24-hour" message, the benefits of each product and the synergy between them.

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The challenge was to create compelling visuals using existing assets. Extensive photoshop composition work was involved in nearly every image. The poster includes 6 different images.

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Created a full set of digital assets including home page, landing page, email templates, and social images and copy.

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Worked remotely with London-based freelance copywriters. All campaign assets and Guidelines were distributed to 11 global markets for local adaptation.